eMarketing Analytics

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The world of "webspeak" is often times a confusing and misleading place. Website service providers (these can be website hosting services, designers, syidicators and host of other businesses vying for your eMarketing dollars) often use language unfamiliar to most of us when describing the success of a web property. We've all heard terms like "hits", "sessions", "page views", "click throughs" etc...

Understanding what all of this means, and how this can be used is a critical part of a successful online presence. A little bit of knowledge can go a long way when negotiating with a web site marketing service provider. One of the most commonly used tools for web analytics is Google Analytics (formerly Urchin), which is used by a number of web hositng services. Here's how they describe some of the terms we've listed:

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Author 4everywhere at 09:29 | Comments (0)