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August 06, 2006

The Healing Mind


The Healing Mind sells audio cd’s of guided imagery. Up to now, these cd’s are ordered and fulfilled manually. The company wishes to increase sales and profitability by building a vibrant e-commerce community.

The community needs keep the customer engaged (on an ongoing basis), deliver an easy to use shopping experience, add efficiency to order processing, and increase traffic to the site. The site can be viewed here.



Solution:
Working closely with The Healing Mind, Everywhere Media is designing and building an online community which will allow users to easily and quickly order products. Customers will be allowed to either download the audio files immediately (at a discounted rate) or receive a CD in the mail. The e-commerce engine will also allow customers to build their own custom set of audio files, based on their individual needs.





Physician members of the community will participate in interactive forums and evidence based research will be made available on a regular basis. Additionally, a personalized health-tracker tool is being built to track each customers progress with the products. Data extracted from this tool allows The Healing Mind to deliver targeted information and product suggestions to their customers.

Functionality at the site will include an e-commerce engine, blogging, forums, audio-casting and RSS feeds.





Posted by 4everywhere at August 6, 2006 08:54 AM

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