Everywhere Media Projects

Green Ideas Realized - Autodesk

Everywhere Media has design and deployed an online center for sustainability for Autodesk. It can be viewed here

Autodesk wants to express their corporate philosophy on sustainability. Our strategy includes different levels of media delivery and interactivity. The corporate page design features Carol Bartz and other Autodesk executives with Flash video pieces expressing Autodesk's belief that sustainable development is good for business and business is good for sustainable development.

]]> Top level messages inclue specific projects around the globe and Autodesk’s role.

Secondary pages, linked from the corporate overview pages lead to a program specific landing page, that features a video message from the host (luminary) from the series. At this stage, Brad Pitt has signed on and will be the key host for the series. The host will talk about what sustainability really means, the role of corporations and (specifically) how Autodesk is taking a leadership role.

That piece leads the viewer into.......The online community.
This is where the wiki, blog, resources, outtakes and participation etc... all live and is the area that is updated regularly and fed to the world via RSS and other syndication tools.

The Healing Mind

The Healing Mind sells audio cd’s of guided imagery. Up to now, these cd’s are ordered and fulfilled manually. The company wishes to increase sales and profitability by building a vibrant e-commerce community.

The community needs keep the customer engaged (on an ongoing basis), deliver an easy to use shopping experience, add efficiency to order processing, and increase traffic to the site. The site can be viewed here.

]]> Solution:
Working closely with The Healing Mind, Everywhere Media is designing and building an online community which will allow users to easily and quickly order products. Customers will be allowed to either download the audio files immediately (at a discounted rate) or receive a CD in the mail. The e-commerce engine will also allow customers to build their own custom set of audio files, based on their individual needs.

Physician members of the community will participate in interactive forums and evidence based research will be made available on a regular basis. Additionally, a personalized health-tracker tool is being built to track each customers progress with the products. Data extracted from this tool allows The Healing Mind to deliver targeted information and product suggestions to their customers.

Functionality at the site will include an e-commerce engine, blogging, forums, audio-casting and RSS feeds.

Sun Education Commons

Sun Microsystem’s Education needed to build an open and transparent system of communication between educators, designers and systems builders. The goal was to create and open forum for the exchange of ideas and sharing of resources. See the live site here

Solution:
Everywhere Media is designing and implementing an online community which is architected to facilitate and ongoing conversation between these entities. Sharing and participation will be key.

]]> Storytelling will be used as a means of opening doors and stimulating the conversation. Functionality will include wikis, knowledge repositories, forums, blogging, and RSS feeds. This is built using existing tools that Sun has either partnered with or contracted. Including: Elluminate, Confluence, Jive and Roller.  
By designing and applying a customized front end experience and applying it to these off the shelf tools, Everywhere Media is creating a seamless community.

Autodesk Monster House

Autodesk needed a way to leverage it’s ongoing sponsorship of Discovery Channel’s Monster House series. They wanted to build an online episode center which every week would be updated to feature the latest program and highlight how Autodesk’s AutoCAD product helped to bring that weeks vision to reality.

The center needed to be accessed through a corporate landing page which featured a video highlighting the sponsorship. Visit the Site

]]> The requirements were that the center:
> Map to Corporate standards for web publishing
> Create an online community
> Allows for easy publishing
> Is simple to replicate
> Is very cost effective
> Presents measurable calls to action

Solution:
Working closely with Autodesk’s internal web-team, Everywhere Media designed, built and deployed a platform which addressed each of the requirements. The environment uses the latest web publishing tools to manage locked down templates which conform to Autodesk’s strict web publishing standards. The center lives away from the corporate web site, which allows for easy publishing, without compromising home site security. Each week, the creative team crafts, and publishes content (text and images) which supports the current week’s program. The result is a rich, dynamic environment designed to alleviate demand on internal resources while, at the same time, assuring consistency of quality.

Additionally, Everywhere Media, produced a 2.5 minute video highlighting how Autodesk works behind the scenes in making the show a success.

Measuring Success:
The center delivers a number of actionable offers to the viewer. Included are, the actual architectural drawings used in the show, an Autodesk DWF Reader to read those drawings, and various 30 day product trials. Each of these offers are coded and tracked to the center. In addition the center itself is set-up to measure click-throughs and streams initiated.